Since 1988
Over 35 years of honest tire and auto service in Southern California.
Our Story
Ochoa's Tire Service was founded in 1988 at a small shop on El Segundo Blvd in Los Angeles by Elias M. Ochoa and Dolores Ochoa. In 2002 they moved the business to Long Beach, into a bigger shop on Cherry Ave. In 2022 the family expanded to a second location on Paramount Blvd. Today their son, Elias Ochoa, runs and manages both Long Beach locations — continuing the family business with the same care and honesty his parents built it on.
What hasn't changed is the approach Elias built the business on: be honest about what a car actually needs, charge a fair price, and do the work right the first time. That's not a marketing line — it's how you stay in business for 35 years in the same community.
Meet the family
Elias M. Ochoa and Dolores Ochoa opened the shop together in 1988. Today their son runs both Long Beach locations — the standard his parents set is the one he runs on every day.
Founders · Since 1988
Opened the first shop on El Segundo Blvd in Los Angeles in 1988 and built the business on one rule: be honest about what a car actually needs. They moved the shop to Long Beach in 2002 — the standard they set is the one we still run on every day.
Owner · Cherry Ave & Paramount Blvd
Runs day-to-day at both Long Beach locations. Grew up in the shop — learned tires and brakes the same way you learn a family recipe. Takes calls personally, knows most regulars by name, and answers the phone in English or Spanish.
We tell you what your vehicle actually needs — not what generates the largest ticket. If something doesn't need replacing, we'll tell you. We earn repeat customers by being straight with them, not by upselling.
We stock used tires starting at low prices for customers on a budget, and we carry premium brands for customers who want the best. We match competitors on price and offer four financing options for larger jobs.
Most tire work — mount, balance, rotation, flat repair — is done while you wait. Brake jobs typically take 1–2 hours. We respect your time and move efficiently without cutting corners on the work itself.
We serve Long Beach's full community. Spanish-speaking customers are welcome at both locations — we're fluent and happy to explain exactly what's going on with your vehicle in whichever language you prefer.
Our Cherry Ave location is open every day of the week, including Sundays. We know car problems don't wait for Monday. Paramount Blvd is open Monday through Saturday.
We've been in this community for over 35 years. We know North Long Beach, we know the customers, and we know the roads. When you come to Ochoa's, you're dealing with the family — not a franchise or a national chain.
Same-day service on most tire jobs. Give us a call or stop by — we're open 7 days a week.
