Elias M. Ochoa started his tire shop in 1988 in El Segundo, California with a straightforward idea: treat every customer the way you'd want a family member treated. Give honest assessments. Do the work right. Charge fairly. In the tire business — where customers often can't tell if they're being oversold — that commitment meant something.
In 2002, the family moved the business to Long Beach. They've been here ever since.
What 35+ Years in Long Beach Means
Most businesses don't make it to 35 years. The ones that do don't survive on luck — they survive because they built something real with the community around them. Ochoa's is still here because the people who brought their cars in 20 years ago are still bringing them in, and now their kids are too.
That kind of continuity doesn't happen at a chain tire shop. It happens when the owners know your name, remember that your truck takes a specific size, and tell you when something doesn't need to be replaced yet.
Founded
1988 in El Segundo, CA by Elias M. Ochoa. Built on honest service and fair pricing from day one.
Long Beach Since
2002. Over 20 years serving North Long Beach from two locations on Cherry Ave and Paramount Blvd.
Who Runs It
Elias's wife, two daughters, and son. Three generations of family involved in the daily operation of the shop.
The Family Business Reality
Running a family business in the auto service industry is not easy. The hours are long. The work is physical. Customers come in stressed — a car problem is usually an unexpected expense and a disruption to their day — and the job is to solve the problem honestly, quickly, and at a price that feels fair.
The Ochoa family does this seven days a week at Cherry Ave. That's not a selling point — it's just the reality of what the business requires and what the community needs.
What Makes a Family Shop Different
The difference between a family-owned shop and a chain comes down to accountability. At a chain, the person behind the counter is an employee following a sales process. At Ochoa's, the person you're talking to has their family's name on the building.
What You Get at a Family Shop
- Honest assessment — told when you don't need a service
- People who remember your car and history
- No upsell pressure tied to sales quotas
- Direct accountability to the community
- Bilingual service (English and Spanish)
What You Miss Without It
- Continuity — the same faces, same standards over years
- Trust built over multiple visits
- A shop that knows Long Beach roads and conditions
- Someone with skin in the game on every repair
Serving Long Beach and the Surrounding Area
Our customers come from across Long Beach and the surrounding cities — Compton, Lakewood, Bellflower, Carson, Paramount, Signal Hill, and beyond. We've been part of this community long enough that many of our regulars have been coming to us for over a decade.
If you've never been in, come by. Both locations on Cherry Ave and Paramount Blvd are open and ready. We'll treat you the same way Elias treated his first customers in 1988.
Frequently Asked Questions
How long has Ochoa's Tire Service been in Long Beach?
Ochoa's Tire Service was founded in 1988 by Elias M. Ochoa in El Segundo, California. The business moved to Long Beach in 2002 and has operated there ever since — over 20 years serving the Long Beach community from our North Long Beach locations.
Who runs Ochoa's Tire Service now?
After the passing of founder Elias M. Ochoa, the shop is now run by his wife, two daughters, and son. It remains a fully family-operated business — the same family, the same values, the same commitment to honest service that Elias built the business on.
How many locations does Ochoa's have?
We have two locations in Long Beach — 6595 Cherry Ave (open 7 days a week) and 6990 Paramount Blvd (open Monday through Saturday). Both locations offer full tire, wheel, and auto service.
Why choose a family-owned shop over a chain?
Family-owned shops have their reputation on the line with every customer — there's no corporate policy to hide behind and no franchise protecting the name. At Ochoa's, the people who own the business are often the same people working on your car. That accountability changes how we operate.
Have this problem right now? Ochoa's Tire Service is open 7 days a week — no appointment needed for most services.